our dog simba’s health struggles with poor digestion, itchy allergies and sensitive joints brought us back to basics: healing begins with food.

that philosophy became Way of Woof, built on the belief that caring for our dogs’ wellbeing and longevity begins with natural, nutrient-dense whole food ingredients. blending eastern healing philosophies and science-backed superfoods, our mission is to make healthy treating joyful, approachable and deliciously irresistible. 

amanda grew up in singapore around eastern medicine, where functional mushrooms and adaptogenic herbs were part of everyday nutrition. john grew up in texas, raised on traditional, homegrown cowboy remedies. both come from two different traditions that share the same core value: food is medicine, and holistic health should be preventative, not reactive. 

our upbringing shaped how we care for our dogs, simba and kovu. natural nourishment as mother nature intended, with wholesome ingredients that support the whole body. that’s why every Way of Woof formula starts with holistic ingredients that have stood the test of time, such as functional mushrooms and ancient adaptogens, so you can feel good about giving them treats that work hard for their health. 

at our heart, Way of Woof is a daily ritual, a moment of connection, and a way to say I love you in a language dogs understand. we believe wellness and care shouldn’t feel like homework, no complicated routines, no intimidating synthetic supplement stacks. we want to empower pet parents to support their best friends’ health through wholesome food, so our dogs can feel their best and live longer, happier, healthier lives. 

xoxo, amanda, john, simba & kovu